Nature-Watching: A Journey of Citizen Scientists and Mass-media Influence
2023/7/3 14:59:00 本站

Over the past three years, from 2020 to the present day, the China Biodiversity Conservation and Green Development Foundation (CBCGDF) has embarked on an incredible journey of mobilizing numerous citizen scientists in the pursuit of nature-watching. This approach encompasses observing, documenting, and appreciating nature in its purest form. Through the dedicated efforts of CBCGDF Media, the readership and viewership of their nature-watching series articles and videos have surpassed a remarkable milestone of one hundred million. Moreover, "nature-watching" has become a widely recognized term within the realm of mainstream media. This article delves into the significance of CBCGDF's endeavors, highlighting the collective impact of citizen scientists and the far-reaching influence of media in promoting nature-watching.

The Power of Citizen Scientists

The mobilization of citizen scientists by CBCGDF has been instrumental in expanding the reach and impact of nature-watching. By involving individuals from diverse backgrounds and age groups, CBCGDF has successfully created a sense of ownership and responsibility towards the natural world. Through their collective efforts, these citizen scientists have become the eyes and ears of nature, fostering a deeper understanding and appreciation of the biodiversity that surrounds us.

The act of observing nature allows citizen scientists to witness the intricacies and wonders of the natural world firsthand. By recording their observations, they contribute to valuable datasets that aid scientific research and conservation efforts. Moreover, citizen scientists play a crucial role in creating awareness among the general public, as they share their experiences and knowledge, inspiring others to embark on their own nature-watching journeys.

The Influence of CBCGDF Media

CBCGDF Media has played an indispensable role in promoting nature-watching and amplifying its impact on society. Through their publication of the nature-watching series articles and videos, they have effectively captured the attention and interest of a vast audience. The fact that the readership and viewership of these media materials have exceeded one hundred million is a testament to their success in engaging and educating the public about the wonders of nature.

The media has become a powerful tool in shaping public discourse and influencing societal perspectives. By consistently featuring nature-watching content, CBCGDF Media has not only increased public awareness but also nurtured a growing community of nature enthusiasts. The use of captivating visuals, informative articles, and engaging storytelling has allowed them to bridge the gap between scientific knowledge and the general public, making nature-watching accessible to all.

The Transformation of Term of "Nature-Watching"

In the span of three years, "nature-watching" has evolved from a concept championed by CBCGDF to a widely recognized term in the realm of mainstream media. Its inclusion in everyday vocabulary highlights the growing recognition and importance of observing, documenting, and appreciating nature. The embrace of this term by the public demonstrates a collective shift towards valuing and protecting the natural world.

The journey of nature-watching, propelled by the mobilization of citizen scientists and the influence of CBCGDF Media, has made a profound impact on society's relationship with nature. The dedication and efforts of citizen scientists have brought about a heightened understanding and appreciation of the biodiversity that surrounds us. Simultaneously, CBCGDF Media has played a pivotal role in disseminating knowledge, captivating audiences, and shaping public perception.

As we move forward, the continued collaboration between citizen scientists, experts, educators and media platforms holds immense potential for furthering the cause of nature-watching. By fostering a deep connection between individuals (esp. children) and the natural world, we can ensure the preservation and conservation of our planet's precious ecosystems for generations to come. Together, let us embark on this transformative journey of nature-watching, embracing its beauty, and working towards a sustainable future.



Compiled by Littlejane

Checked by Tommy

Editor: Tommy

Contact:; +8617319454776



Do you know? CBCGDF is a non-profit organization. We rely on crowd-funding and donations. You have the opportunity to help us to advance biodiversity conservation. Donate TODAY to power up the movement to make it a better world for all life.