Gucci's real tiger near year show with fancy models ignited hot debate in China. Tigers in the Ad Campaign look like human's big pets. As some people pointed out that those two tigers are probably stolen from their moms at a very young age and was captive in rude environments for long. "It's hard to imagine how many tortures it suffered behind screen." Some netizens found that the Gucci states that the fashion brand joined the Lion's Share Fund in Feb 2020. So, what's Lion's Share Fund?
Source: homepage of The Lion's Share Fund
#GucciTiger Ad
Source: Unknown (Netizens's discusson)
According to the official website of the Lion's Share Fund, it is "The Conservation of Hope": "Through the Lion's Share, the corporate world can now make a contribution each time an animal appears in their ads, raising money for wildlife conservation, habitats, and animal welfare. A simple way to make a powerful difference."
I am wondering if a conservation Fund like the Lion's Share --backed by the UNDP -- can really offer some greenwashing excuses for those unethical ads? Is it acceptable - even with the statements that the Fund aims to raise money for wildlife conservation?
Source: Unknown (Netizens's discusson)
（Note: This article is only a personal view of the author）
Author: Prof. Jiang Weiming
Editor: Xiaoai
Artical received on Jan 22nd, 2022
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