In 1997, the China Biodiversity Foundation (now renamed as the China Biodiversity Conservation and Green Development Foundation) had cooperated with companies to incorporate the concept of biodiversity conservation into fashion brands.

In 1997, The China Biodiversity Foundation held a donation ceremony at the Wangfu Hotel. WANG Yuqing, deputy director of the National Environment Protection Administration, delivered a speech at the meeting. JI Yanshou, executive vice chairman of the China Biodiversity Foundation, on behalf of the foundation, accepted a donation of 20,000 Hong Kong dollars from the French DORMEUIL fashion company which decided to donate certain share of each tie sold to the foundation for wildlife protection, and to select an endangered animal as the theme every year expressing the natural habits of the wild animal through a specially painted tie pattern. The Platts Mustang series and the South China Tiger series are now available.

Original Chinese Article: https://mp.weixin.qq.com/s/YdPbOa6qPpsxQrvTWKTcoA

Translator: Sara

Checked by Lucy

Editor: Lucy

Contact: v10@cbcgdf.org; +8617319454776